About

Ask when and why before you ask how.

Founders are taught how to raise, build, and sell. Fitzroy & Co. exists to help them ask whether, when, and why first.

Brian Bartles

Fitzroy & Co. is the advisory and education practice of Brian Bartles, Professor of Venture Finance and Entrepreneurship at SMU's Cox School of Business.

Brian has taught at SMU for 14 years and developed the school's Venture Finance Certificate Program. His professional background spans investment banking, venture capital, private equity, and hedge fund management, and he has founded and run companies of his own.

The courses come from that mix of classroom and deal table. Founders are taught in detail how to raise money, how to build, and how to sell, and are rarely taught to ask whether, or when, they should. The Capital Ledger, the three courses, and one-to-one advisory are meant to fill that gap.

Teaching
SMU Cox School of Business, 14 years
Program
Developed the Venture Finance Certificate Program
Background
Investment banking, venture capital, private equity, hedge funds
Based in
Dallas-Fort Worth, Texas
Contact

Follow the work

Occasional notes on the when and why of raising, building, and selling a company, and first word as each course opens.